Biography Traces - Biography Ronny Lukito - Owner Eiger Indonesia nature lovers, certainly no stranger to the name of the Eiger. A
product of outdor equipment and bags of much-loved nature lovers and
young children because of the quality and durability. Although
the name of the Eiger, this brand is the original brand of Indonesia. Eiger was founded by an entrepreneur Ronny
Lukito bag that was born on January 15, 1962 in Bandung, Ronny Lukito
was the third of six children. He was the only boy the other is a pair of women in
the family Lukito Lukman - Kumiasih. Ronny mixed blood Buton,
Sumatra and Jakarta have parents who make a living by selling bags. Ronny Lukito is a child of a poor family. Her parents are not from
wealthy families. Ronny in his youth lived in Bandung. He is a
figure of a diligent and industrious young man, he was not a graduate
of the state university or private college favorite, he is a graduate of
the STM (Technology Secondary School).
He really wanted to continue his studies in one of the private universities in Bandung favorite, but wish it did not become a reality due to hit financial problems. Since attending STM Ronny used to sell milk wrapped in a small plastic, tied with rubber and then he was sold to the neighboring houses with his motorcycle. Ronny adolescence in Bandung bypassed by management simplicity and hard work are far from life department. Family life in the middle of a mediocre, do not make Ronny surrender to circumstances. His parents had a small shop that specialized in selling handbags, make Ronny used to see the process of production of a bag. Even He and his brother often work directly assist parents in running the business. From the start the process of packing the bag, spruce bags on display, as well as a cashier when there is a buyer who pays. Experience that is the first step to open up business opportunities Ronny bag, following in the footsteps of his parents. Ronny as a teenager actually not minded to become entrepreneurs. His father was never directed Ronny to become entrepreneurs. However STM After graduating, he must think realistically in view of the family economy. He is right to prioritize helping his parents sell in the store.Since 1976, when Ronny STM sitting on the bench, his father's store began selling handbags the work itself. When it was brand handbags products named Butterfly. The name is derived from the Chinese-made sewing machine brand they use. Ronny Self help buy materials to a particular store or deliver merchandise to their customers. In fact, before leaving for school, Ronny selling milk. After school, Ronny working in a bike shop as a mechanic. Its entrepreneurial spirit since sitting in school, he was born in Bandung making it easy to absorb knowledge from his father. Shortly after working at his father's store, he started the business opportunity of making their own bags.
In 1979,
Ronny want to study,
such as life-long dreams.
But he saw that his
parents could not afford her tuition. Therefore, he helps the family economy.
Ronny started to grow the business. he
began to put his bag into the Sun. Although only
get a few orders Ronny continuously develop their business. With
less than one million
dollars, Ronny
bought two sewing machines,
sewing equipment,
and a little raw material for making bags.
Assisted by one employee named Mang Uwon, Ronny produce bags.
approximately 83-84 years Ronny wants to enter products into the Sun, while at the beginning of the beginning of the file as a supplier,
continued Ronny rejected by the purchasing
department, new to bring to 13, the petition
received ronny put his bag products, even then,
the value of bags sold
are not to 300 thousand.
Ronny plunge itself into the affected areas to seek new retail partners to open up new markets. He diligently around the area. She threw laziness and realized that his future is determined at the moment. He went to other cities to promote and build a marketing network. Although still in the early stages of starting a business, he was not master knowledge of business and marketing so he decided to use the services of a consultant. Ronny privately learn a lot about knowledge management and also take a financial management course. When there are seminars or courses which he said was good, Ronny also trying to attend. Read books that are relevant for self-development is also being conducted.
In 1984,
Ronny finally buy a house measuring 600m2 to add
additional production
space. 2
years later in 1986 Ronny bought the land area of 6000m2 to add more production space. After getting married in 1986, he recruited marketing professionals. With
persistent struggle and
tireless, he
knows the market opportunity
because he knew the business inside out this bag including matters on the pitch, he
knows what obstacles and twists twists on the field. Ronny
ideals eventually to become the
biggest player in
the business achieved bag. Starting from the
Sun, the Ramayana, Gunung Agung, Scholastic, and dept. Other major stores sell products such Ronny Eiger,
Export or Bodypack. Business practitioners bag
definitely know that now B & B Inc. Ronny is owned by
one of the largest national companies. Do
not stop there, now Ronny company also produces other types such as
wallet, cell phone holster, and a variety of other types of products. Ronny one good habit is his willingness
to learn and develop themselves. He did not feel
embarrassed or ashamed to ask if indeed he did not know. In this way he can thrive and succeed till now.Eiger was first
produced in 1993. Eiger name itself is taken from the name of Mount Eiger in
Switzerland and triggered by Eiger owner, Ronny Lukito. Eiger equipment intended for outdoor
activities, such as hiking, camping, rock climbing and other activities
that still comes to outdoor activities. Diligence and hard
work in running the business, he drove the STM graduates become
successful entrepreneurs remarkable. Proven to not only successfully carry bag
exsport to foreign brands, but now under the auspices of the B & B
Inc. Ronny successfully oversees four major
subsidiaries include PT. Eksonindo Multi Product Industry (EMPI), PT. Eigerindo MPI, PT. EMPI CV Senajaya and Persada Abadi.
A series of brand handbags ternekal also was clear
evidence of success in mastering Ronny Lukito bag market both locally
and internationally. Targeting various market segments,
Ronny also spreads its wings to market the brand Eiger, Exsport,
Neosack, Bodypack, Nordwand, Morphosa, World Series, Extrem, Vertic,
Domus Danica and Broklyn. Do not stop
there, now Ronny company also produces other types such as wallet, cell
phone holster, and a variety of other types of products. Ronny one good habit is his willingness
to learn and develop themselves. He did not feel
embarrassed or ashamed to ask if indeed he did not know. In this way he can thrive and succeed till now.
Eiger
Eiger was born in 1993. Eiger name taken from the name of Mount Eiger in Switzerland and triggered by Eiger owner, Ronny Lukito. Eiger equipment intended for outdoor activities, such as hiking, camping, rock climbing and other activities are still a matter of activity luar.Saat first formed, Eiger start with the bag. When the Eiger yet have only limited store rented house that functioned as an office. In 1998 the new Eiger produce their own products. With 2 begins tailor Eiger now already have 800 sewing factory in Soreang, Bandung.
Exsport
By looking at the development of the company began to build a wider production in Bandung Kopo area with acreage of 6,000 square meters and launch mrek bag with Exxon. Then Ronny Lukito learned that if the name is synonymous with the name of the oil company Exxon Mobil Corporation, then shortly later the name was changed to Exsport which is a fragment of the Export and Sport. Exsport market specifically aimed at young girls, with characteristic color and distinctive design.
Bodypack
Bodypack is a product design that is focused to support the daily activities of the modern world which is inseparable from the world of digital technology among the young or the young at heart. Either to college or to the office with a laptop or other gadget that is already a part of the daily life, make a business trip out of town or overseas or hobby shooting, Bodypack always in the forefront in integrating the specific needs of consumers with the latest design style is increasingly popular by the wider community. Bodypack: Digital Life Style!
Neosack
Neosack more intended for bags of school supplies to target junior and high school teens.
XTREME
Xtreme is a product that is intended to meet the bikers kebutukan khsusnya men, ranging from toe to head. With the tagline "The Ultimate Riding Gear", Xtreme products are made according to the functions and needs of motorists. XTREME bag itself has a design symbolizing toughness Macho and the wearer.
Nordwand
In line with the product Eiger Nordwand is a product targeted for the adventurous, at a price level below the Eiger product.
Every
year, the company produced 2.5 million bags by 8000 different designs,
which they hope will dominate the market. With the release of a variety of
brands with functionality and a more specific name, their products are
not expected to eat each other in the market between one product and
another. Then the bag is used for hiking
activities would be different anyway. The models are trends in the
international fashion arena became a reference in the company's latest
product release. With the support of the designers who graduated
from various universities such as, ITB and Trisakti University. The company was able to spend every month
at least 40 models of bags and other products.
